Executive Vice President for Member Value and Experience
American College of Radiology

The Organization
Founded in 1923, the American College of Radiology® is at the forefront of radiology evolution, representing more than 41,000 diagnostic and interventional radiologists, radiation oncologists, nuclear medicine physicians and medical physicists.

The ACR empowers members, through advocacy, quality and safety, and innovation, to deliver exceptional patient care. We create and convene communities of experts to serve as the voice of radiology, demonstrating value and setting standards to advance the field and practice. We improve patient care through quality and safety activities, the best available technology, and ensuring a robust future for the radiological professions.

MISSION
ACR is the voice of our members, empowering them to serve patients and society by advancing the practice and science of radiological care.

CORE PURPOSE
To serve patients and society by empowering members to advance the practice and science of radiological care.

CORE VALUES
Integrity • Visionary • Excellence • Leadership • Transparency • Member-Driven

SERVICES TO THE RADIOLOGY PROFESSION

• Founded in 1923, ACR now has 54 chapters(50 states, DC, Canada, Puerto Rico and CARROS — Council of Affiliated Regional Radiation Oncology Societies).
• The ACR is "The Voice of Radiology" in matters of national and state advocacy, legislation, and regulatory affairs. Responsible for ensuring fair valuation for radiology services, leading radiology’s efforts in CPT coding, value based payment models, patient access, and healthcare payment policy, including Medicare, Medicaid, and commercial insurers.
• ACR’s Quality and Safety programs lead the specialty with clinical guidelines, Practice Parameters and Technical Standards, Appropriateness Criteria, and market-leading accreditation programs.
• The ACR Career Centeris the premier recruitment resource for radiologists.
• Each year, ACR recognizes and honors distinguished radiology professionals at its Convocation Ceremony.
• The monthly award-winning Journal of the American College of Radiology (JACR®) is the profession's only peer-reviewed journal that focuses on practice management, clinical practice, health services, research, policy and education.
• The ACR Bulletinis published monthly with news, commentary from leadership, information about the College’s services and programs, and featured articles on key radiology issues.
• The ACR delivers a variety of subscription-based e-newsletters on advocacy, education, quality and safety and physician career interests.

ACR DATA SCIENCE INSTITUTE (DSI) AND INFORMATICS

• The ACR DSI collaborates with radiology professionals, industry leaders, government agencies, patients and other stakeholders in developing and implementing AI applications that will help improve patient care.
• Announced in June 2024, the ACR Center for Healthcare-AI (ARCH-AI) is the first national AI quality assurance program for medical imaging.
• Assess-AI, which was launched in November 2024, is the first large-scale quality registry in AI and allows participating sites to monitor the performance of AI in their own clinical practices.
• ACR’s AI-Central is the most complete and accurate directory of imaging AI products currently available in the US.
• The AI-LAB™? platform, is a free, vendor-neutral toolset that allows users to participate in multisite algorithm creation.

ACR EDUCATION

• The ACR Education Center provides practicing radiologists highly effective, in-person realistic and efficient training opportunities.
• The Radiology Leadership Institute® (RLI) offers a broad range of leadership and practice management training for radiologists throughout their careers. The RLI offers virtual synchronous and asynchronous in-person programs as well as in-person learning that includes the annual ACR-RBMA Practice Leaders Forum and the RLI Summit.
• ACR Education includes a suite of online education programs that allow learners to participate in activities that meet their continuing medical education needs and preferred learning styles, including the highly popular Case in Point daily series.
• The ACR Institute for Radiologic Pathology (AIRP®) provides a unique radiologic-pathologic correlative experience, predominantly for radiology trainees. The AIRP conducts virtual and in-person courses for radiology residents and categorical courses for practicing radiologists each year.

ACR CENTER FOR RESEARCH AND INNOVATION

• The Center for Research and Innovation offers comprehensive and fully regulatory compliant clinical research services, including:
• Collaborations with world leaders in novel imaging processes and radiotherapy delivery
• An extensive network of research-ready sites
• The Imaging and Radiation Oncology Core (IROC®) imaging and radiotherapy quality assurance centers provide quality assurance services for multi-center clinical trials of the National Cancer Institute.
• The Harvey L. Neiman Health Policy Institute® provides foundational evidence for health policy and radiology practice to support the effective and efficient use of health care resources and improve patient care.

The Opportunity

Position: Executive Vice President for Member Value and Experience
Location: Preferred location in DMV / Metro DC & Remote
Reporting Relationship: Reports to the Chief Executive Officer
Website: https://www.acr.org/

Purpose of the Position
The American College of Radiology seeks a visionary and strategic leader to serve as the inaugural Executive Vice President (EVP) for Member Value and Experience. Reporting directly to the CEO, this executive will play a critical role in shaping and executing strategies to enhance the value proposition of ACR membership and elevate the overall experience of members. The EVP will provide executive oversight for key functional areas vital to member connection and professional development including Membership; Education; Marketing, Public Affairs, and Communications; Conference and Meeting Services; Strategy Management and Foresight; and Publications.

The position is also responsible for some of the operational and member commissions and dyad relationships between staff and volunteer leaders. This position requires a dynamic leader adept at integrating diverse functions to create a seamless member journey, fostering loyalty, growth, and active participation within the College. The role focuses on developing long-range goals, strategies, plans, and policies; the ability to routinely exercise discretion; and independent judgment in the performance of job duties. This position is accountable for the overall programmatic and fiscal integrity of the multiple departments and external relationships, articulating the compelling mission and vision of the ACR to all stakeholders.

Key Responsibilities
The Executive Vice President will play a pivotal leadership role in helping the organization shift toward a more unified and strategic approach to membership, marketing, and value delivery. This leader must guide a reimagining of how the College delivers value to members by integrating services, education, and communications in a way that reflects an innovative, dynamic professional member society. The EVP will be instrumental in aligning resources around a clear vision, particularly in aligning the needs of the members in the current environment with member benefits. Building on recent efforts to bring clarity and intentionality, the EVP will help define and articulate what differentiates the College in an increasingly competitive and shifting professional landscape.

The ideal candidate will bring a deep understanding of marketing, member engagement, and customer experience. Although a strong understanding of the realities of modern professional and trade associations is a benefit, candidates with experience in other industries could also be successful in this role. They must be comfortable operating in a hybrid space—part mission-driven society, part corporate enterprise—and skilled in interpreting market research, member/customer feedback, and broader industry trends. The EVP must advocate for innovation in education, where participation has declined, by aligning content delivery with new consumption habits and enhancing the use of virtual, on-demand platforms. A critical part of this role will be to ensure volunteer contributions are respected and well-leveraged, and to foster a leadership culture that listens to members, communicates transparently, and leads with purpose.

A progressive, forward-thinking approach to marketing is essential. The EVP must build a marketing and communications function that is proactive, strategic, and highly responsive—amplifying the College’s voice across media, to members, potential members, and the broader public. Despite talent within the media and marketing team, the group has lacked decisive leadership and has not fully realized its potential. The EVP will lead the charge in telling the College’s story more effectively, improving visibility of our digital presence, and ensuring that we are not only creating value but also communicating it clearly and consistently. Familiarity with 21st-century media, data-driven marketing, and a hands-on leadership style will be essential to ensuring confidence, driving performance, and propelling the College forward.

Chief among the EVP responsibilities include:

• Strategic Leadership: Partner with the CEO and other members of the executive team to develop and implement overarching strategies that enhance member value, engagement, retention, and recruitment. Ensure alignment of departmental activities with the ACR's mission and strategic plan.
• Member Engagement & Experience: Champion a member-centric, customer focused culture across all responsible departments. Develop and oversee initiatives to understand member needs, enhance satisfaction, and create valuable experiences for different membership segments throughout their career lifecycle.
• Membership: Provide strategic direction for membership recruitment, retention, and engagement programs. Analyze membership trends and develop innovative approaches to grow and diversify the ACR membership base.
• Education: Oversee the development, delivery, and evaluation of ACR's non-clinical and clinical educational portfolio, including online learning, graduate medical education (GME) and continuing medical education (CME), and professional and leadership development resources. Ensure educational offerings are relevant, high-quality, and meet the evolving needs of radiologists and their practices in both content and delivery format.
• Marketing & Communications: Lead the strategic marketing and communication efforts for the responsible departments and for the College as a whole, ensuring consistent branding, effective promotion of programs and services, and clear communication of value to members and other interested parties utilizing traditional and newer communication platforms including social media. Oversee market research and analysis to inform strategy.
• Meetings & Events: Provide executive oversight for the planning, execution, and financial performance of ACR meetings, including the annual meeting, leadership meetings, and other educational conferences. Ensure educational meetings deliver high quality content, networking opportunities, and overall attendee experience.
• Strategy Management & Foresight: In conjunction with the CEO, lead the processes for ongoing strategic planning, performance monitoring, and environmental scanning within the assigned areas. Identify emerging trends, challenges, and opportunities in radiology and healthcare to inform future strategy and programming.
• Publications: Oversee the strategic direction and operations of ACR's publications, including journals (e.g., JACR and ACR Bulletin), newsletters, website, and other member communications. Ensure publications maintain high standards of quality, relevance, and impact.
• Cross-Functional Collaboration: Foster strong collaboration between responsible departments and with other ACR divisions to ensure integrated service delivery and a unified member experience.
• Fiscal Management: Develop and manage budgets for the assigned departments, ensuring responsible resource allocation and achievement of financial goals.
• Team Leadership: Build, mentor, and lead high-performing remote teams within each functional area. Foster a culture of innovation, collaboration, accountability, and continuous improvement within and across teams. Serve in Senior Executive position including significant interaction with ACR Board of Chancellors and other ACR leaders.

Perform other duties as required or assigned.

The Candidate
The Executive Vice President must be a strategic, versatile leader who can bridge the gap between what the College delivers and how that translates into meaningful value for its diverse membership. A deep understanding of the breadth of the profession—across radiology specialties, geographies, and practice types—is essential, as is the ability to distill complex content into clear, compelling messaging that resonates with members. This role requires a keen awareness of the nuances between branding and marketing, and the discipline to move beyond slogans to deliver authentic, data-driven engagement. The EVP must be deliberate in strengthening connections with state chapter leaders, leveraging their local insight to create a multiplier effect that amplifies national initiatives. An understanding of the fragmented nature of today’s workforce across the radiology field—will be critical in shaping communication strategies that meet people where they are, using effective channels like social media, which remains underutilized.

Equally important are operational and interpersonal attributes. The EVP must be curious, adaptable, and able to collaborate closely with subject matter experts (SMEs), extracting essential insights across commissions and specialty areas to inform broader strategy. This position requires a strong ability to lead and integrate cross-functional teams, ensuring that marketing and content efforts are aligned and impactful—not just process-driven.

The EVP will need to elevate staff competencies, especially in leveraging member data and analytics, to close the current gap between available insights and actual utilization. With over 2,000 volunteers contributing to the College’s work, this leader must also foster a culture of engagement, identifying pathways to increase participation and recognize volunteer impact. Ultimately, the EVP will help set a new tone of leadership—one grounded in relevance, responsiveness, and the ability to inspire action across all levels of the organization.

Skills and Competencies

• 20+ years related experience; 10+ years supervisory required.
• Demonstrated success in developing and implementing strategies for member/customer engagement, growth, and retention.
• Visionary leadership with the ability to inspire and motivate teams.
• Experience in strategic planning, foresight, and translating strategy into actionable plans.
• Strong financial acumen and experience managing significant budgets.
• Outstanding communication, interpersonal, and presentation skills.
• Proven ability to build relationships and collaborate effectively with diverse stakeholders (members, staff, volunteer leaders, external partners).
• Strong understanding of marketing principles, educational program development, and meeting management.
• Data-driven decision-making capabilities.
• Proficiency in leveraging technology to enhance member services and operational efficiency.
• Excellent MS Office skills along with a basic knowledge of payroll and finance/accounting related systems.
• Ability to manage a remote workforce.
• Knowledge of all applicable regulatory requirements and industry standards (e.g., Health Insurance Portability and Accountability Act (HIPAA), Health Information Trust Alliance (HITRUST), Good Clinical Practice (GCP), etc.).

First Year Priorities
In the first year, the EVP will be expected to assist in the implementation of foundational systems and strategies that support a more integrated and data-driven approach across the organization. A top priority will be helping operationalizing the portfolio management system to better align initiatives with member value, market needs, and strategic priorities. This includes clarifying the "so what" of our environment—transforming insights into actionable strategies, particularly in membership management and engagement. The EVP will lead efforts to define and acquire the right data—across clinical and non-clinical programs—to support smarter decision-making, more targeted marketing, and clearer communication of member needs and benefits.

Concurrently, developing an enterprise-wide education strategy is critical. This includes clinical, leadership, and functional education, with the goal of creating a roadmap, engaging the board, and addressing current gaps in strategic alignment. As part of this effort, there may be an opportunity to hire a dedicated education leader to guide and champion this work. Strengthening the collaboration between membership and education will also be vital to articulating and delivering clear member value, grounded not in anecdote but in data-informed strategies. Given the abundance of existing resources available through other radiology societies and commercial education providers, ensuring the College’s educational offerings are strongly aligned with member needs will be critical.

In addition to strategic alignment, the EVP will focus on resource assessment and innovation. This includes identifying and addressing gaps in analytical support—such as adding business analysts—and establishing product development benchmarks that guide the creation of new offerings. The EVP will help shape the College’s pipeline of future products and services, considering the necessary resources and market positioning. A renewed focus on member recruitment and retention will be essential, along with a proactive approach to chapter engagement. The EVP will explore ways to collaborate more effectively with legally distinct state chapters and offer targeted support to struggling or underserved ones. These efforts represent an opportunity to demonstrate renewed value and relevance at the local level while reinforcing the national organization’s role as a responsive and forward-thinking partner.

Education

• Master’s degree in business administration, healthcare administration, marketing, non-profit management, or a related field is strongly preferred. Bachelor's degree required.

Application Process

• Interested and qualified candidates are welcome to submit a resume and cover letter to: ACR_EVP@kornferry.com