The Chief Member Value Officer (CMVO) is a senior executive role responsible for developing and executing strategies that maximize member value, recruitment, engagement, and satisfaction. This role includes oversight of the Membership, Component (Chapter) Relations, Marketing, and general Events functions. The CMVO will lead initiatives to enhance the overall member experience, ensuring that the Association delivers exceptional value aligned with its mission and strategic objectives. The role requires a strategic and creative thinker with an understanding of the industry and a commitment to member-centric innovation and evolution.
Responsibilities
Strategic Leadership
Develop and implement comprehensive enterprise and individual member value strategies that align with Association's mission and long-term goals.
Analyze industry trends and member data to identify opportunities for enhancing member value.
Strives to deliver “what’s next?” for future membership and community experience, exemplifying cutting-edge leadership in association management.
Collaborate with the executive team to integrate member value initiatives into the broader organizational strategy for sustainability and growth.
Member Recruitment, Engagement and Retention
Drive initiatives to deepen member engagement and loyalty, fostering a strong sense of community and belonging.
Develop and oversee membership recruitment and renewal campaigns and targeted sales plans.
Collaborate with member leadership to establish strong chapter relations, including optimal flow of information, standardized practices, and engagement solutions for all levels of financial management professionals.
Develop and oversee programs that promote active member participation in Association events, educational offerings, and networking opportunities.
Provides strategic and operational oversight for Association’s marketing function to align with membership goals and Association’s revenue streams.
Value-Driven Programs and Services
Lead the development and delivery of innovative programs and services that provide significant value to Association members, including large-scale member focused events.
Ensure that all member offerings are relevant, high-quality, and aligned with the evolving needs and expectations of the community and supports the overall member experience.
Regularly evaluate and improve existing programs based on member feedback and association management best practices.
Establish student, young professional, and emerging leadership programs with a focus on networking, mentoring, higher-education relations, and career pathways.
Develop affinity groups and programs to promote an inclusive culture for all members as well as to recognize and address demographic and representational imbalances throughout the profession.
Team Leadership and Development
Lead and mentor the Member Value team, fostering a culture of innovation, collaboration, and excellence.
Set performance goals and provide regular feedback and development opportunities for team members.
Ensure the team is equipped with the necessary skills and knowledge to achieve departmental objectives.
Collaboration and Partnerships
Build and maintain strong relationships with key stakeholders, including members, industry partners, and other associations.
Collaborate with internal departments to integrate member value initiatives with broader organizational activities and goals.
Represent the Association at industry events and conferences, promoting the Association and its commitment to member value.
Data-Driven Decision Making
Utilize data analytics to gain insights into member behavior, preferences, and engagement levels.
Develop metrics and KPIs to measure the success of member value initiatives and report on progress to the executive team.
Use data to continuously refine and enhance member value strategies.
Budget and Resource Management
Develop and manage the Member Value Department budget, ensuring efficient use of resources.
Monitor financial performance and report on membership revenue and expenses.
Identify and pursue opportunities for revenue generation through value-driven programs and services.
Perform other duties as needed.
Qualifications & Experience
Bachelor’s degree or equivalent work experience.
Minimum of 10 years of experience in membership management, marketing, or a related field, with at least 5 years in a senior leadership role.
Proven track record of developing and implementing successful member value strategies.
Excellent strategic thinking, communication, and interpersonal skills.
Ability to analyze data and trends to inform strategic decision-making.
Experience with CRM systems and membership management software.
Demonstrated ability to build and maintain relationships with diverse stakeholders.
Critical Competencies
A deep understanding of membership dynamics, including acquisition, engagement, and retention strategies within a professional association context.
A commitment to delivering exceptional value and experiences to members, with a strong community and belonging mindset.
Proficiency in using data analytics and insights to make informed decisions and continually refine member value offerings.
The aptitude to collaborate cross-functionally, influencing and working with various teams in developing member value strategy.
A mindset for innovation, staying current with industry trends and emerging best practices to drive member engagement and value.
Proficiency in managing change and leading organizational efforts to adapt and evolve to better serve members.
