The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. HRS’s mission is to improve patient care by promoting research, education and optimal health care policies and standards. HRS represents more than 8,200 cardiac pacing and electrophysiology professionals in over 90 countries.
HRS employs a staff of 49 dedicated professionals who work collaboratively to support the organization’s mission, guided by our Values – Serve our Members, Commit to Individual Excellence, Foster Inclusive Human Connections, Trust the Team’s Collective Knowledge, Embrace Change. HRS is headquartered in Washington, DC with all staff enjoying a full-time remote work arrangement.
Responsible for creating and implementing membership recruitment and reactivation strategies and programs in alignment with the Society’s strategic plan. The Director reports to the AVP, Membership, Marketing and Communications, while working closely with the Senior Director of Member Service, the Marcomm Team, and the Membership Committee to develop and execute plans that foster membership recruitment and reactivation.
Recruit, Retain, and Reactivate Members
Develop the annual member recruitment, retention, and reactivation strategy, plan, and goals for diverse membership groups: US, international, Affiliates, Allied Health Professionals, Physicians, Scientists, Trainees, FHRS, etc.
Develop and maintain annual budgets to realize annual goals.
Coordinate promotion of membership at HRS and non-HRS live events.
Develop annual membership benefit packages and pricing. Collaborate with Senior Director, Member Service to leverage Salesforce data to inform the planning of offers, benefits, programs, pricing, discounts, messaging, etc.
Coordinate with program leads to maintain accurate and up to date list of member programs and benefits and ensure information is available on HRSonline.org.
Draw on a variety of quantitative (e.g., annual surveys) and qualitative sources (e.g., periodic focus groups and individual interviews) to collect member and nonmember feedback.
From the qualitative and quantitative data discoveries, distill actionable insights (i.e., why do they feel that way) and optimize accordingly.
Coordinate recruitment and acknowledgement efforts with sponsors for specific member segments, including industry and affiliated organizations.
Work with volunteers to adjust the membership model and Society bylaws to ensure HRS continues to represent all stakeholders in the cardiac electrophysiology field.
Increase the value of the Fellow of the Heart Rhythm Society (FHRS) designation for members, the field, and the public.
Ensure clear communications about member programs among all communication channels, including websites, email, social media, HRS Communities, live events, and print.
Coordinate closely with Marketing and Communications to ensure member recruitment and retention messaging is effective among the Society’s diverse audiences.
Provide member perspective expertise to the MarComm staff throughout the year.
Serve as the staff Liaison to the Membership Committee.
Develop annual member engagement strategy. Collaborate with staff on tactics and execution to increase member engagement and satisfaction, while also informing staff of member interests. Engagement strategy to include all online channels (e.g., HRS Communities, social media) and in-person events (e.g., Heart Rhythm annual meeting, potential new regional meetings). Strategy should improve the selection and engagement of volunteers and leadership.
Provide input to Senior Director, Member Service on member experience strategies.
Provide input to Senior Director, Member Service regarding data collection of relevant information on members and prospective members to drive membership growth and increase engagement.
Develop, lead, and serve as staff host for networking and orientation activities at the annual Scientific Sessions (e.g., Sunrise Social, FHRS induction ceremony).
Supervises membership-related vendors, and temporary employees. Manager, Membership MarComm works closely with the Director.
Education: Bachelor’s degree (preferred)
Experience: Eight (8) to ten (10) years sales experience or membership recruitment experience
Computer/System Skills: MS Office, Salesforce, project management tools.
The Heart Rhythm Society (HRS) is a 501(c)(3) international nonprofit organization. Founded in 1979, HRS is a leading resource on cardiac pacing and electrophysiology. Our specialty organization represents medical, allied health, and science professionals from more than 90 countries who specialize in cardiac rhythm disorders.
Mission: to improve the care of patients by promoting research, education, and optimal health care policies and standards. Vision: to end death and suffering due to heart rhythm disorders.