General Functions: Sets the direction for the marketing function to align with CFP Board’s strategic priorities. Develops integrated marketing strategies to support “access” and “workforce” organizational goals, driving awareness of careers in financial planning and acquiring new prospects for CFP® certification; engages with those prospects (financial advisors, career changers, college and college-bound students) towards successful completion of CFP® certification. Ensures strategies and tactics are well-developed with targeted segments and measures for success. Ensure market intelligence and industry trends are utilized to anticipate threats and capitalize on opportunities that affect growth and retention. Develops marketing strategies and manages tea