The Director of Marketing and Communications reports to the Vice President of Membership and Business Development and is responsible for the planning, development, and implementation of all marketing strategies, internal and external communications messaging and materials, and educational and public relations activities. The Marketing and Communications team supports MDIC’s programs and projects as well as the organization as a whole, continuously raising MDIC’s reputation and thought leadership profile, ensuring effective and consistent branding, and delivering high-quality and high-impact materials and events.
The Director oversees and manages a talented marketing and communications staff and collaborates and coordinates at strategic and tactical levels within the team, across MDIC, and with MDIC’s members and stakeholders. The Director identifies and leverages communications tools, tactics, and channels to maximize MDIC’s visibility and impact, including publications, speaking engagements for MDIC staff and stakeholders, newsletters, social media and online platforms, and press relations and trade media.
The ideal candidate will be comfortable working both independently and collaboratively within a small, close-knit team, competently manage numerous concurrent goals and projects, and thrive in a fast-paced, deadline driven environment. The successful candidate must have substantial relevant work and management experience, possess superior communications skills, and have the professional gravitas and judgment necessary to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials.
Lead MDIC’s Marketing & Communications program, including strategic planning and implementation of operational activities to achieve strategic and tactical goals aligned with MDIC’s ambition to be a world class organization in its field
Manage marketing and communications staff, including providing effective performance oversight, mentoring, and professional development; develop annual and project budgets and hire and supervise third-party vendors as required
Contribute to and communicate MDIC’s narratives regarding the organization’s value proposition; develop strategies and methods for tailored communications to and engagement with specific audiences
Establish goals and progress metrics and methods, including project management tools for tracking timelines and deliverables, to ensure high performance and report regularly on activities and goals to the Vice President and the senior leadership team
Responsible for editorial direction, design, production, and distribution of all MDIC content
Oversee editing, design, production, and dissemination of all communications materials, including publications, templates, annual reports, newsletters, and other programs; educational, marketing, and communications materials
Supervise and manage MDIC’s communications channels, including the MDIC website and social media accounts
Create a robust media relations and strategic visibility program that secures favorable coverage and provides speaking engagements for MDIC leadership and subject matter experts; identify, develop, and maintain relationships with primary MedTech trade press and industry writers
Plan and execute in-person and virtual meetings, events, conferences, and educational sessions
Ensure consistent use and application of MDIC’s brand identity and messages across all marketing and communications activities and materials
The Medical Device Innovation Consortium (MDIC), founded in 2012, is the first public-private partnership created with the sole objective of advancing the regulatory science that drives medical device innovation and improved patient care. MDIC brings together a diverse membership of medical technology manufacturers, researchers, regulators, payers, patients, and health care providers as trusted collaborators to solve complex challenges in the scientific and technical disciplines that propel medical technology development, approval, adoption, and access. MDIC’s work improves regulatory pathways, advances medical device quality, enhances patient safety and access, and facilitates the development of better evidence for approval, coverage, and utilization decisions.