The Marketing Manager, Educational Programs will play a key role in driving marketing strategies and execution of marketing campaigns to increase brand awareness of, and engagement with, the educational portfolio for CMI’s largest client, the Association of Community Cancer Centers (ACCC).
ACCC develops and manages numerous program initiatives in support of all cancer center staff and their support of patients treated for cancer. This is an exciting role, in partnership with our Program Managers, Editorial and Medical staff to market participation in these programs as well as market the outcomes, or final learnings from these efforts to cancer center staff.
This role will drive how program content is positioned on the ACCC website (accc-cancer.org) and will plan and execute all marketing drivers to content. This position will work to deepen ACCC’s audience participation in programs such as surveys, workshops, podcasts and engagement with final program outputs or tools. This role will drive branding development for programs and will utilize multichannel efforts including email, social, display, podcasts, meeting engagements, and partner with other internal teams on PR.
Duties and Responsibilities:
Support the overall marketing strategy, branding, execution and optimizations for an assigned portfolio of educational programs. This includes the development of communication plans; writing copy for a variety of deliverables; partnering with Program Management to develop schedules, working with Web and Email team and creative teams to execute those plans. And, finally to track audience engagements and make recommendations to reach targeted engagement numbers.
Apply writing and editing skills to translate complex clinical, programmatic, business, and policy issues into clear, concise prose accessible across the website to a multidisciplinary healthcare audience. This role will be supported by Editorial, Program Management and Medical team members.
Develop marketing communication and promotional plans to drive awareness and engagement with the ACCC education initiatives.
Establish goals, metrics, and reporting for monitoring and measuring success of marketing efforts. Use metrics to identify areas for improvement and success stories in ACCC’s marketing efforts; act upon those metrics to make adjustments in strategy as needed.
Ensure that all ACCC educational program materials maintain a consistent voice and look and feel; ensure consistent message on the website and through all digital and print assets.
Troubleshoot and problem solve issues that may impact delivery.
Collaborate with internal teams (Provider Education and Editorial Content & Strategy) to continuously assess and refine processes and workflows to guarantee appropriate levels of audience engagement.
Remain current with emerging technologies, integrating upgrades as appropriate.
Apply critical and creative thinking to marketing the content within of the ACCC education portfolio.
This role will work with internal and external graphics team members to develop and apply branding and finalize the look and feel of final marketing assets (digital and print). Some graphics work will be done internally by this role as well.
Develop and execute content strategies that supports good website user experience, deepens visitor engagement, and maintain the overall integrity of educational content within the “Learn” section of the ACCC website.
Utilize digital analytics and performance data to inform content and promotion optimization.
Collaborate with internal team members to create and review site structure, taxonomy, and nomenclature for the most intuitive presentation of content.
Keep up with content, web, and digital advertising trends, innovations, and interactive technologies; make recommendations on new features and applications.
Other duties and responsibilities as assigned.
Qualifications & Skills
A minimum of 3 years of relevant marketing experience. A background in healthcare, non-profit, or association background is a plus.
Critical thinker with excellent project management skills, sound understanding of the principles of marketing and campaign execution.
Excellent writing, editing, organizational, and communication skills are essential, as well as the ability to manage multiple simultaneous projects and competing deadlines while working across departments.
Experience writing for digital media, including blogs, web pages, and social media and digital and print promotions.
Proven ability to facilitate and manage excellent internal working relationships.
Highly inquisitive, decisive, and driven to exceed expectations.
Preference for working in a fast-paced environment that requires agility and flexibility.
CMI, the association management division of MJH Life Sciences, provides trusted and dynamic management services for associations, foundations, and non-profits in the healthcare field. CMI manages the Association of Community Cancer Centers (ACCC)- the leading education and advocacy organization for the cancer care community and the Oncology State Societies at ACCC- a network of 22 Chapters that provide a state- and regional-level focus into the complexities of cancer delivery.