The Manager of Membership Growth will develop, establish, and operationalize initiatives focused on member growth including cultivating new members, retaining existing members, and winning back former members. This role will manage the day-to-day execution and tracking of membership growth strategies. This requires regular partnership with other members of the Member Engagement team as well as Marketing and Public Relations colleagues.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In collaboration with the Director of Member Engagement, develops annual strategic plans with comprehensive membership initiatives to increase membership through effective multi-channel communication, awareness and promotional campaigns.
Develops campaign strategies in collaboration with the marketing team for recruitment, retention and rejoin and successfully implements initiatives to increase membership.
Manages individual membership recruitment and retention programs with support from the Marketing/PRC, Web teams and membership associates.
Responsible for leading prospect outreach initiatives (including call and email campaigns) to all audiences (i.e., nursing leaders, prospective members, nursing students).
Collaborates with Membership leaders (Director, Member Engagement Manager and Operations Manager) to identify member trends in the areas of retention, recruitment, engagement and programs.
Manages ENA’s efforts to promote membership at select industry events and trade shows and maintains positive relationships with organizational partners. Collaborate with Marketing team to set strategy and budgets for tradeshows/events annually.
Partners with appropriate parties (Operations, Marketing, IT etc.) to determine data needs for communications and outcome reporting related to campaigns and recruitment including results metrics and detailed record-keeping.
Partners with Community Engagement Strategist to incorporates state and Chapter leaders in membership recruitment and retention efforts, providing resources, metrics and training to membership chairs as needed.
Oversees review and revisions to membership growth areas of the website in partnership with Membership Director, Marketing and IT.
Monitors ROI and campaign effectiveness and manages reporting of membership growth efforts to department leadership.
Manages membership promotions budget and tracks against expenses.
Empowers employees to take responsibility for their jobs and goals. Delegates responsibility and expects accountability and regular feedback.
Coach, mentor and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities. Collaborates with Human Resources for recruitment, retention and performance management of staff.
Leads in a manner that is consistent with the association’s culture statement and emphasizes the mission, vision and values of the organization.
Displays a high level of accountability, taking responsibility for individual actions and the impact on the organization. Views oneself as a reflection of the organization by following through on commitments and accepting ownership.
Performs additional related duties as required or assigned.
Bachelor’s degree or equivalent combination of education and experience.
Minimum of 5 years related experience
Project and/or program management experience
Membership organization experience
Customer relation management (CRM)/Association Management System (AMS) experience
Tradeshow/Booth management experience
Familiarity with content management systems preferred
KNOWLEDGE, SKILLS, AND ABILITIES
Experience with membership sales and/or retention
Ability to create data-driven communications and marketing plans
Ability to read member data reporting and draw conclusions and themes
Strong project management and skills
Proactively manages priorities and expectations cross-functionally
Excellent communication skills, written and verbally, cross-functionally and at all levels
Strong writing/content development skills
Excellent problem-solving, organizational and interpersonal skills
Computer proficiency in Microsoft Office; database systems (CRM/AMS)
Nature of work requires an ability to operate standard business office equipment. Occasional day and overnight travel by air and/or automobile may be required. Travel is approximately 5-10 days/year. Use of a computer, with repetitive motion, is approximately 80%.
Majority of work is performed in a general office environment. Position occasionally requires availability for extended hours to perform job duties.
This description is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.
Here at ENA, our mission is to advance excellence in emergency nursing. As the leading global emergency nursing resource, we have an engaged, motivated staff that drives our mission every day – and we are looking for the next great team member.