The Senior Manager, Web Content, reports to the Director, Marketing and Strategic Messaging
Qualifications
Undergraduate degree in communications or marketing, and at least three to five years’ experience in digital communications and website content management required, including writing for the web. Advanced degree and experience in healthcare association and strategic messaging a plus. Proven creative and analytical skills, as well as experience developing and launching dynamic website content to communicate organization’s goals, initiatives, programs, and services needed. Strong knowledge and experience of online content standards, technologies, and tools (content management systems including WordPress, analytics software, and search engine optimization). Excellent writing, editing, presentation, and proof-reading skills required; strong oral communication, interpersonal, and organizational skills are essential. Must be team-oriented, with project management, and client/liaison skills. Ability to handle multiple projects required.
Key Responsibilities
Manages and creates website content on entnet.org to ensure accurate, engaging, timely, and accessible information
Works with colleagues to identify target audiences to develop website content and functionality to meet their online needs
Develops effective website content to increase participation and success of programs, events, products, services, membership, education, research, resources, business of medicine, advocacy, and health observances
Maintains an editorial content calendar for website to ensure timely and relevant information
Optimizes the content presentation on AAO-HNSF’s consumer health website, ENThealth.org, to ensure best practices for meta data, page titles, content structure, and other elements of SEO are followed to enhance performance on major search engines, to ensure 508 accessibility compliance, and to engage users
Develops and recommends marketing strategies and enhanced website functionality to increase traffic to website(s)
Supports integrated marketing campaigns by ensuring web content is optimized for maximum visibility for key segments across search engines
Collaborates with communications and marketing team, IT and web developers, and other colleagues to measure content effectiveness (usage, adoption, and reach), brand awareness, lead generation, and user loyalty and engagement
Reviews analytical data to identify trends and adjust strategies as needed for maximum effectiveness
Maps website journeys for key audiences
Stays up to date on new advances and trends in website content strategies and functionality
Specific Duties
Works with contributors to develop engaging website content that aligns with overall AAO-HNS/F messaging and marketing strategy
Collaborates with Communications leadership and other colleagues to set marketing priorities for the website and identify key audience and campaign goals
Manages website’s short- and long-term updates; maintains communication with colleagues across business units to ensure website is current and aligns with AAO-HNS/F strategic messaging, branding, design, and content priorities
Manages organization’s digital presence, including strategizing and creating content for website, as well as email, social media, digital ads when applicable
Develops landing pages to help optimize digital ads for conversions
Coordinates development and testing of new pages and reviews content updates from Content Management System (CMS) users across business units
Ensures consistency in messaging and style
Collaborates with Creative Services team to implement web design best practices and create digital assets as needed
Partners with Information Technology team to collaboratively implement user experience improvements, deploy new website features when applicable, and provide regular CMS user training
Ensures web assets are Section 508 compliant and adhere to copyright and privacy standards
Other
May participate on an internal team, either through formal assignment, or on an ad hoc basis
Consistently demonstrates courteous, cooperative, and helpful behavior to all contacts, internal and external
Serves as staff liaison to assigned committee(s)
Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing
Some travel may be required
Application Instructions:
Please submit your resume, cover letter and salary expectations through one of the following options (applications without this information may not be considered).
Email: Attach a Word document or copy and paste your cover letter and resume.
Mail: AAO-HNSF, 1650 Diagonal Road, VA 22314-2857 Attention: Human Resources
The American Academy of Otolaryngology – Head and Neck Surgery http://www.entnet.org one of the oldest medical associations in the nation, represents around 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck. The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization’s mission is “Empowering otolaryngologist-head and neck surgeons to deliver the best patient care.”We take pride in our excellent benefits package offered to eligible employees, which includes medical, dental, and vision coverage. We also provide short and long term disability insurance, life insurance, flexible spending accounts, 403(b) retirement plan, credit union membership, five weeks of PTO, and nine holidays, compressed work schedules and flexible scheduling. We offer a business casual dress environment, free parking, commuter benefits, and walking distance to the King Street Metro. We are proud to be an equal opportunity employer.
