Communications/Editorial, Marketing, Public Relations
4 Year Degree
The Communication and Public Relations Manager is responsible for developing and executing an effective communication strategy that contributes to an overall effort to advance the mission of ABC. The manager is responsible for creating, implementing, and evaluating strategic marketing campaigns to promote ABC’s brand, events, and membership. The person in this position will continue to build the ABC social media presence. The Communication and Public Relations Manager reports to the association’s Chief of Staff.
DUTIES & RESPONSIBILITIES
Responsible for planning articles, researching, conducting interviews with members, scheduling writers, sourcing articles, writing, editing, designing, producing, and distributing all association publications including three newsletters: ABC eNews, Policy Pulse, Clinical Updates and Insights.
Develops the association’s marcom plan. Maintains ABC’s annual content and editorial calendar.
Prepares press releases, ad hoc announcements, surveys, annual reports, etc.
Serves as staff liaison to press. Organizes and manages press room at ABC events, as required.
Collaborates with internal team to develop strategic and timely marketing promotional collateral for educational trainings and events.
Manages the content, production and design of ABC exhibitor/sponsorship prospectus, preliminary program, final program, postcards, email marketing, digital advertising, etc. for events.
Drafts scripts, schedules, and other planning documents for ABC activities.
Creates and implements marketing campaigns to promote live and/or virtual events, and educational activities.
Develops and executes a member communication strategy including email, direct mail, and social media.
Monitors trends that indicate the need for new marketing strategies.
Manages online advertisements.
Leads content creation for social media outlets including tweets, posts, and videos as well as member news stories. Manages ABC social media engagement with members and the community on Facebook, Twitter, LinkedIn, etc.
Manages member blog content and external blog sites. Manages the delivery of Podcast series including speaker logistics, script management and post-production.
Assists with video, audio, and publishing projects as needed.
Develops and manages member surveys and utilizes data to provide meaningful feedback to staff and leadership. Prepares reports and analytics centering around association events and activities.
Acts as proofreader for ABC correspondence.
Manages the department’s budget.
Supports assigned committees.
Serves as point person for website design and updates. Creates and monitors website content.
Performs other association duties, as assigned.
Paid vacation (up to 10 days/yr).
Paid holidays (9/yr) and sick leave (4 days/yr).
Retirement package with up to 4% match.
Competitive medical, dental, disability, vision, employee assistance, and life insurance benefits.
NOTES: Telecommuting allowed until offices open in Washington, DC. At that time, employees are required to be present in office 9-5 p.m. M-F. This position does not pay for relocation. Some travel may be required to ABC events.
The association embraces and supports Diversity, Equality, and Inclusion (DEI) practices and welcomes all resumes. To apply, send cover letter, resume, and two work samples to email@example.com by June 30, 2021.
Bachelor’s degree in Communication, Journalism, Public Relations, or Marketing.
5-7 years of experience within a marketing, communication, and/or public relations environment.
Strong verbal and written communication skills. Strong attention to detail and proofreading skills.
Proven experience in enhancing media relations.
Excellent customer service skills.
Ability to multitask and work efficiently under deadlines. Must meet deadlines.
Ability to work collaboratively and effectively as a team member and take initiative when appropriate. Strong commitment to team goals and objectives.
Proficient in Microsoft Office applications required (Word, Excel, PowerPoint), as well as social media and communication platforms.
Website content management system (CMS) and email marketing experience preferred.
Internal Number: ABC001
About Association of Black Cardiologists
The Association of Black Cardiologists (ABC), founded in 1974, is a 501(c)(3) nonprofit professional medical organization with an international membership of health professionals, lay members of the community (Community Health Advocates), corporate members, and institutional members. With 1,800+ members, the ABC is committed to promoting the prevention and treatment of cardiovascular disease, including stroke, in Blacks and other minorities and to achieving health equity for all through the elimination of disparities.