The Director, Social Media, is responsible for bringing ULI’s mission – shaping the future of the built environment for transformative impact in communities worldwide – to life across the Institute’s social media channels. Reporting to the Vice President, Communications, the Director, Social Media, is responsible for developing and executing ULI’s social media strategy in support of the Institute’s wider communications strategy to help build global brand awareness, understanding, and engagement.
The director will be responsible for managing the Institute’s primary social media channels as well as providing support, guidance, and training to staff in more than 70 local chapters (called district councils and national councils) across the Americas, Europe, and the Asia Pacific region.
The director serves as the principal point of contact on social media in relationships with ULI members, online influencers, members of the media, community leaders, sponsors, and corporate partners. The director maximizes social media channels to positively shape the ULI member experience and serves as a lead collaborator with internal stakeholders – including sponsorship, membership, event registration, content, and senior leaders – to build ongoing relationships, develop new creative ideas, and align activities with the Institute’s global strategic direction.
The position is full-time, exempt, and located in Washington, D.C., although remote working arrangements will be considered.
Lead on strategy and collaborate with team members in the Americas, Europe, and the Asia Pacific region to manage and optimize ongoing social media content for the Institute’s primary social media feeds (Facebook, Twitter, LinkedIn, and Instagram) in coordination with other marketing, communications, and branding efforts – work that most often includes directly creating, posting/scheduling, and tracking organic social media content.
Manage the global enterprise social media management software system – Hootsuite and manage staff user training sessions for a distributed network of 50 to 100 users.
Deliver all paid social media advertising and report on results and lessons learned.
Review, maintain, and expand global social media policies and best practices.
Secure and manage on-site social media agency and photo teams (and/or internal staff in some cases) at annual conferences in Europe, the Asia Pacific region, and the Americas in an on-site or remote capacity, depending on specific event needs.
Work with corporate partners and sponsors (alongside internal teams responsible for managing those relationships) on brand and content promotional campaigns, especially in regard to ULI’s major conferences.
Manage ULI’s Google AdWord advertising.
Provide social media for internal units and senior staff.
Provide ongoing social media analytics, including for executive quarterly metrics reports and additional specialized reporting on major events or other social media investments.
Use metrics to refine future campaigns, more effectively advise internal clients, and share lessons ULI’s other social media users.
Manage related budgets and participate in annual budget review processes.
QUALIFICATIONS and EXPERIENCE:
Strong attention to detail.
Comfort with managing multiple projects and priorities.
Strong interpersonal skills—including experience in managing multiple and divergent stakeholders.
Ability to articulate thoughts and ideas when writing, speaking, or presenting
A proven track record in applying new and emerging technologies and trends to a brand’s social communications strategy.
Seven-plus years of relevant communications experience, with a proven track record of social media production and management, strategy and execution, and metrics analysis and reporting.
Proficiency with Microsoft Office Suite.
Certification or a track record of experience with the Hootsuite social media management system or a similar system and paid digital media platforms, including Facebook Business Manager, LinkedIn, Twitter, Instagram, and Google AdWords.
Experience planning and managing senior-level account relationships, ideally in a business development, consulting, or agency setting (including “in-house” agency environments).
Experience working with a membership association, agency experience, and business-to-business (B2B) client experience is a plus.
Bachelor’s degree, preferably in a field related to marketing, strategic communications, advertising, or other subjects that require a combination of writing and messaging, project management, visual design, and analytical skills. An advanced degree in strategic communications, marketing, advertising, or business administration is a plus.
Availability to travel to major domestic conferences (minimum two per year) and additional events hosted by ULI.
To apply, please submit a résumé and letter of interest.
ULI is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. No relocation reimbursement is offered at this time.
About Urban Land Institute
ULI is a trusted idea place.
ULI–the Urban Land Institute is a 501(c) (3) nonprofit research and education organization supported by its members.
Founded in 1936, the institute now has members in 95 countries worldwide, representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service.
As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places.
The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.
Members say that ULI is a trusted idea place where leaders come to grow professionally and personally through sharing, mentoring, and problem solving. With pride, ULI members commit to the best in land use policy and practice.