The Senior Director, Communications serves as a senior strategic communications professional for the Council for Responsible Nutrition (CRN), CRN staff, and CRN members. The role reports to the Senior Vice President, Communications on the ideation, supervision, execution and measurement of the association’s overall strategic communications program. The position is responsible for development and implementation of communications to internal stakeholders and external audiences to promote the mission of the association and the valuable roles of dietary supplements and functional food for nutrition and better health.
The primary responsibilities and expectations for this position are:
Works with the Senior Vice President, Communications, the Communications Manager, and in close consultation with other communications staff and other departments, in coordinating rapid response for media and member companies on scientific studies, regulatory and legislative issues
Develops talking points and/or press releases or statements; proactively or reactively reaches out to media on these issues
Identifies media opportunities to promote CRN’s work and proactively generates positive stories around new science
Serves as an additional resource to communications staff in fielding and responding to consumer, trade and policy media inquiries, including writing and editing media materials and messaging documents
Develops consumer press contacts and maintains relationships with media
Content Strategy and Creation
Collaborates with other members of communications staff to curate engaging content for multiple platforms including our daily member newsletter the Daily Supplement, CRN’s social media accounts and CRN’s monthly newsletter for various audiences, including retailers and registered dieticians
Campaign Development & Execution
Develops and implements proactive consumer education and advocacy campaigns that include engagement strategies to ensure greater reach
Directs day-to-day execution of programming to assure attainment of campaign objectives
Collaborates with CRN members in message development and to leverage their resources for broader reach
Third Party Advocacy/Alliance Building
Maximizes sponsorships and partnerships with third parties
Serves as CRN representative for various coalitions/alliances and partnerships
Strong communicator with excellent written, oral and presentation capabilities; strategic thinker; creative problem solver; fearless advocate for our industry and members; diplomatic skills; professional demeanor; ability to work quickly, juggle projects and meet deadlines; big picture thinker also comfortable with the smallest of details. Must be prepared to actively collaborate with other association disciplines (science, government relations, legal, finance, membership, human relations, education/events). Demonstrated ability to cultivate and develop team members is essential. Bachelor’s degree in English, Communications or related area preferred. More than eight years public relations/communications job experience is required, including at least three in a supervisory role. Public relations agency and/or association experience is preferred, but corporate experience is also highly valued.
Send cover letter (include salary requirements) and resume to firstname.lastname@example.org.
Additional Salary Information: Competitive salary and benefits including 401k, health/dental insurance, paid vacation/holidays, and more.
About Council for Responsible Nutrition
The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, DC, is the leading trade association representing dietary supplement and functional food manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements marketed in the United States and globally. Our member companies manufacture popular national brands as well as the store brands marketed by major supermarkets, drug stores and discount chains. These products also include those marketed through natural food stores and mainstream direct selling companies. CRN represents more than 150 companies that manufacture dietary ingredients and/or dietary supplements and functional foods, or supply services to those suppliers and manufacturers. Our member companies are expected to comply with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety. Our supplier and manufacturer member companies also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics.