This is a senior level position responsible for reinforcing the organization’s value proposition in order to retain and recruit members while working with the representatives of the organization’s grassroots chapters. 

Major Duties and Responsibilities
Provides primary leadership and management for all aspects of membership growth and engagement.

• Manages all recruitment activities for national office.
• Recruits new members and generates prospective leads utilizing necessary resources.
• Identifies additional resources outside the scope of the current methods.
• Heads up the creation and updating of membership and marketing materials.
• Creates introduction letters, flyers, welcome packets, benefits flyers.
• Runs and reports on monthly recruitment status of National office and chapters.
• Creates membership reports for reporting purposes to the Board of Directors.
• Represents NUCA at trade shows and chapter events.
• Assists chapter Executive Directors and stakeholders in leveraging national membership marketing initiatives.
• Provides direction and support for staff supporting regional, national, local and state component membership initiatives.
• Solicits and incorporates feedback from components on membership issues to ensure that policies and procedures meet their needs.
• Provides membership retention and recruitment best practices and keeps abreast of association trends to provide guidance to the regional, local and state components as needed.
• Serves as staff liaison to the Recruitment and Retention Committee.
  
  

Background Requirements

• A minimum of 7 years of professional experience with evidence of implementing strategies that drives membership growth. Experience with membership/component relations preferred.