Communications/Editorial, Marketing, Project Management/Program Development
4 Year Degree
Position Summary: We are seeking a creative, entrepreneurial, talented individual to join our small but growing team and help take our organization to the next level. The Marketing and Communications Manager will develop and execute the marketing and communications strategies necessary to support WBL’s membership, sponsorship, and events objectives, and create powerful branding and messaging to communicate our mission clearly and effectively. This individual will increase current and prospective members -- and the general public’s – awareness of the organization and bring attention to our work to increase the number of women who lead health care companies.
This role offers tremendous potential for growth and a chance to be part of a fast-growing, exciting organization.
This individual will:
Develop and execute a marketing and communications plan for the organization, as WBL heads into our 20th anniversary, a new strategic plan, and a period of organizational growth
Create and execute communications and marketing strategies around the organization’s various events including the annual conference, annual board leadership program, regional events, and virtual events,
Develop and implement marketing strategies for membership and sponsorship recruitment and retention
Author and send all organizational written communications
Evaluate and, as needed, develop collateral to market WBL’s programs and services
Manage WBL’s communication calendar
Create content for organizational newsletters, including member spotlight interviews
Oversee content development and production of print materials, including membership and sponsorship brochures, as well as print materials for WBL’s national programs
Manage organization’s social media (LinkedIn and Twitter) strategies and posts
Maintain display and functionality of website, providing new ideas and concepts to keep the content fresh
Provide support to the team in market research as programs and services are developed
Serve as the main marketing and communications contact for WBL’s sponsors
Suggest new programs and services to increase WBL’s value proposition to members.
A successful candidate will:
Have a creative and inquisitive spirit, a quick-learner with a high energy level
Use excellent grammar, writing, editing and proofreading skills
Possess a poised and professional demeanor, and sound judgment
Be self-motivated to work in a less-structured environment
Bring a high level of attention to detail and organization and ability to juggle multiple tasks and deadlines
Demonstrate an aptitude for project management
Have a positive, can-do, team player attitude
Experience with the Adobe Creative Suite and/or HTML is a plus. The role may include up to 10% travel (within the United States) and will report to the Director of Membership and Development.
TO APPLY: If this role is for you, send a cover letter and resume to WBL at email@example.com no later than Friday, April 12 including the subject line "Marketing and Communications Manager." Applications will be reviewed on a rolling basis. If we proceed to an interview with you, you will be asked to provide 2-3 references and complete a proofreading/writing test at a later date.
Please note: due to the high volume of interest, calls will not be accepted, and any applications that do not follow these instructions (including contacting other people at the organization) will not be reviewed.
Additional Salary Information: Position is accompanied by benefits including 100% paid premiums on health, dental, and vision, a 403b employer contribution, and available FSA. WBL is an equal opportunity employer.
Our great slate of benefits includes:
--Excellent PPO health, dental, and vision care with 100% paid employee premiums
--Company contribution to 403 (b) retirement savings account
--Flexible spending account
--Summer Fridays and the option to work from home one day a week all year
--Generous vacation policy and 12 holidays/year
--A casual dress code (when not hosting events or guests)
--A fun Rosslyn location near the metro, Target (downstairs!), and great dining options
--A full gym facility in building
WBL is located a 5 minute walk from the metro station in Rosslyn, Virginia.
About WBL - Women Business Leaders in Health Care
WBL is an 18 year established business-focused non-profit comprised of 3,300 members who are CEO and Senior VP level women business executives in health care. WBL’s staff is a small but growing group of entrepreneurial-minded professionals who work hard to provide a top quality business resource for our members through developing strong relationships and opportunities for these members. We seek team members with a passion for advancing the careers of women in business at the senior most level, and a people-person who thrives on bringing people together. Logistically, we operate largely like a trade association but we do not lobby. WBL provides networking resources, an annual conference and many smaller programs for the members to network.