Global Association seeking dynamic individual for this newly created position!
Position Summary:
The Digital Community Manager, will develop, implement, track, and optimize all digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Digital Community Manager will lead strategic and day-to-day tactical efforts to maximize qualified online traffic and sales, leveraging the optimal mix of paid media and organic search.
Essential Duties and Responsibilities:
Create and execute digital marketing strategies including SEO/SEM, email, display advertising, and social.
Identify other digital marketing channels to further generate traffic, engagement and revenue.
Measure and report on the performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the data/metrics.
Brainstorm new and creative growth strategies
Collaborate with internal teams to optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Up-to-date with the latest trends and best practices in digital marketing and measurement
Collaborate with vendor partners.
Optimize email performance, including timing, frequency, segmentation and triggers in conjunction with marketing automation opportunities.
Establish monthly targets for digital marketing programs; monitor & optimize campaigns to exceed plans.
Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
Lead the development and execution of web analytics reporting, tracking, and drive for insights to maximize conversion and site ROI and to inform key decisions.
Qualifications
Bachelor’s degree
Minimum 5 years digital marketing experience. Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, and email campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data driven thinker.
Experience in optimizing landing pages as well as experience with A/B testing.
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
Strong understanding of ecommerce analytics and metrics
Ability to respond to continually changing priorities and coordinate multiple projects
Strong computer skills, specifically Microsoft Office Products
Excellent customer service, interpersonal, communication and problem solving skills
Ability to balance working independently with being a collaborative team member
Strong organizational abilities
Strong writing and editing skills.
Experience and knowledge in HTML and Adobe Suite, Dreamweaver desired.
Some travel
NOTES:
Additional Salary Information: NFDA has a generous benefits package along with a competitive salary.
Please submit salary requirements along with resume.
About National Funeral Directors Association
Foundation Mission
The Funeral Service Foundation funds the projects and programs that support all of funeral service in building meaningful relationships in the community.
Foundation Overview
The Funeral Service Foundation is the leading public foundation dedicated in perpetuity to serve the funeral service profession, and has served the profession on a national stage since 1945. Backed by its $6 million Hand-in-Hand Endowment, the Funeral Service Foundation commissions innovative research; funds programs and professional development opportunities; administers and awards scholarships, and assists communities in crisis.
Funded solely by contributions from funeral service made at every level, the Foundation operates under the umbrella of the National Funeral Directors Association (NFDA), and is governed by a national board of trustees.
